Google Ads (PPC) Management
The first results on Google are ads. When you need calls now, or the organic race is long, a well-run campaign is the shortest path to customers.
Why PPC, and why with us
The first positions in Google search belong to sponsored ads. Some businesses need to be there: the competition is fierce, organic promotion takes time, or you simply want results here and now. The catch is that Google will happily spend your budget whether or not it brings customers. Management is everything.
What our campaign management includes
- Keyword and competitor research before a single dollar is spent, including the negative keywords that stop waste.
- Campaign structure that converts. Tight ad groups, ad copy written for your market, and landing pages built to turn clicks into calls.
- Call and lead tracking. You'll know exactly which keyword produced which phone call.
- Continuous optimization. Bids, schedules, locations and ads are tuned weekly, not "set and forget".
- Plain reports. What was spent, what it brought, what changes next month, in language you don't need a glossary for.
PPC and SEO work best together
Ads give instant data on which keywords actually convert, and that data sharpens the SEO plan. Meanwhile SEO gradually takes over the expensive clicks. Most of our long-term clients run both, with the budget shifting to whichever brings cheaper customers.
Frequently asked questions
What budget do I need for Google Ads?
Enough to buy meaningful data in your market: for most local services in NY/NJ that starts around $1,000-$2,500/month in ad spend. We'll tell you honestly if your budget is too small to compete, before taking it.
Do you charge a percentage of ad spend?
We work on a flat management fee agreed up front, so our incentive is your results, not inflating your budget.
Ready to grow? Let's talk.
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